Humanitrack + Pete Fyfe
WE MATCHED SCIENTIFIC PLATFORM HUMANITRACK WITH MARKETING EXPERT, PETE, TO INCREASE THEIR REACH.
Humanitrack provides an engaging platform and community to enable you to take action to understand, guide, track, and accelerate technologies driving progress towards humanity’s challenges, goals and dreams of a healthy, bright and sustainable world.
Collectively, and through their AI-powered platform, they organise and make sense of the global amounts of information, news, networks, research and ideas funnelled down into more manageable tech driven ‘Quests’.
Humanitrack launched a new Quest in response to COVID-19. The aim was to create agile, interactive, and complete overviews and roadmaps of the technologies driving progress on handling and preventing COVID-19 and future epidemics, and then help accelerate that progress.
They already had a team of registered volunteers helping with research, project management, and software, but were looking for help creating a marketing strategy to grow the Quest project and reach as many people as possible. We matched them with Pete Fyfe, a marketing and digital transformation expert with 20 years experience leading high-performing teams in the UK's leading agencies like Accenture Interactive and MediaCom, to help plan and implement a marketing strategy addressing their particular needs.
“Pete has been pivotal in our journey to grow our community and reach at humanitrack.org. Connecting with Pete via Matchable has given us a go-to experienced marketing communications master for guidance. His strategy has accelerated us on our path to scale our crowdsourced and volunteer driven knowledge bases of tech battling global challenges like the Coronavirus, Cancer, and the Climate Crisis.
On a side note...Pete is still with us! He spends at least 1 day a week giving us guidance and his takes on our plans and updated tasks. Our MarComms team of volunteers grows and shrinks, but has had this steady commitment from Pete and we really appreciate his experience and great personality! So THANK YOU!!!”
