Circla + ServiceNow
WE MATCHED SUSTAINABLE TOILETRY BRAND CIRCLA WITH A DIGITAL TRANSFORMATION CONSULTANT AT SERVICENOW TO ADVISE ON POST-COVID BUSINESS STRATEGY.
Circla was founded in 2019 to tackle unsustainable practices in the toiletry industry. Founder Claudia Gwinnutt believes that “making the change in your wash bag to Circla travel miniatures may seem like a drop in the ocean, but it might just start the ripple that can lead to a wave of change.”
Prior to the Covid-19 pandemic, Circla was preparing to launch into two hotels and was also in discussions with a large retailer to launch across multiple airports. The pandemic unfortunately put these plans on hold, and Circla had to pivot their business model to adapt. They moved to an online B2C offering, but plan to continue their B2B model once possible.
To plan for this B2B approach Circla were looking for business strategy advice. We matched them with Nela Banovic, a Customer Success Advisor at ServiceNow, who focuses on digital transformation. Nela took her extensive business strategy insights to Circla, helping them to prepare a post-Covid plan and providing an expert outside opinion on their business.
“As a single founder, one of the greatest challenges is being able to find the time to move out of the day to day operations of my business, come up for air and think about the bigger picture. Being matched with Nela, who not only is as passionate as me about my business and what I am trying to do but who also brings her expertise to let me think about where I am taking my business, challenging me on my thinking, brainstorming new ideas is just totally invaluable.”