Techniclarity + Ella's Kitchen
WE MATCHED TECHNICLARITY, A STARTUP HELPING FEMALE FOUNDERS FIND SUCCESS, WITH A MARKET MANAGER FROM B CORP ELLA’S KITCHEN TO ADVISE ON BRAND MISSION AND VISION.
Techniclarity helps female founders achieve startup success through online and one-to-one lessons teaching them the tech know-how they need to succeed.
“Founders without experience in technology are reliant on people with technical skills to create and grow their products. But why does it feel like that knowledge is locked away, kept for a small group that are in the know? You can’t lead a company when there’s a part of it that’s a total mystery to you. Knowing it all isn’t the goal - the solution isn’t you totally retraining. It’s about getting to know the basics so you can manage technology with confidence!”
Founder Sophie Hebdidge has had experience in developing websites and apps for small business and charities focussing on creating solutions that solve problems for women. Through her work Sophie encountered women who were turning their backs on entrepreneurship simply because despite having an incredible idea, they lacked the technical fluency to turn it into action. She was inspired to help people gain a better understanding of technology regardless of their background, so they can find support whilst they grow businesses that make an impact.
Techniclarity reached out to Matchable to find volunteers to help with brand mission and vision. We matched them with Aman from B Corp Ella’s Kitchen, who has extensive experience as a Brand Manager for brands across both the UK and Europe. Aman worked with the team at Techniclarity to provide resources to help frame the development of mission and vision, spending some time working through ideas together to help guide the plan going forwards.
“I was matched with Aman from Ella’s kitchen to help me work on my brand vision & mission. It’s a vital part of my business, that sets the direction we’re heading in, but it felt like I needed external support and another point of view to complete this piece of work fully. Aman has shown me the proper way to complete this work and offered me vital guidance in getting to a mission and vision for Techniclarity.”