Seenaryo + Carat (Dentsu Aegis Network)
WE MATCHED SEENARYO, AN ORGANISATION USING THE PERFORMING ARTS TO HELP REFUGEES REBUILD AND REINTEGRATE INTO THE COMMUNITY, WITH MEDIA AGENCY CARAT, PART OF THE DENTSU AEGIS NETWORK, TO WORK ON EXPANDING THEIR REACH ONLINE.
Seenaryo aims to help refugees in Lebanon and Jordan rebuild and reintegrate into the community through the performing arts. Their mission is to provide all people in the Arab region with the tools to think critically, collaborate and become resilient as individuals and in their communities.
Seenaryo focuses on working with refugees and host communities, particularly women and children, through participatory theatre and choirs, arts leadership training and play-based training and resources for teachers.
They have helped to write and stage women-led theatre productions simultaneously at the Southbank Centre and a theatre in Beirut, and have also developed a Playkit, an app which will help over 100,000 refugee children learn English through art based activities in the next 2 years.
The Covid-19 pandemic resulted in all of Seenaryo’s regular programming in Lebanon and Jordan being suspended, and their offices closing, despite demand for their work continuing to rise. Existing programmes had to be reconceived in order for workshops and training to take place online.
They decided it was the right time to focus on reaching far greater audiences with their online offering than their existing social media, website and newsletter allowed. To help grow their online reach they were looking for marketing advice to develop and implement a new communication strategy.
We matched Seenaryo with Anisha Doshi, a Communications Planning Manager, from media agency Carat, part of the Dentsu Aegis Network.
“It was brilliant being matched with Anisha. She was able to help us structure and create our communications strategy and offer a lot of industry insight. There are hundreds of things we wouldn’t have thought of or realised without her input.”
“It was great being able to use my skills effectively to help an organisation that improves the life of refugees and to give something back. It was also an important learning experience for me as the project was different to what I’m used to - it challenged me to think more creatively.”
